Graham&Gold
An Editor's Studio

Your website needs an editor, not another designer.

Most small-business websites don't have a design problem — they have a messaging problem. The copy is soft, the headlines are buried, and the site sounds nothing like the owner actually talks. Graham & Gold rewrites and rebuilds them with veteran editorial instincts, so the site reads as credible as the business is.

Start a Project → See the Case Files
Selected work
Two current projects
Two current Graham and Gold projects — The Florida Signal editorial intelligence platform and The Pink Boat Dolphin Cruises website

Above — The Florida Signal (top), a subscriber-funded editorial intelligence platform. The Pink Boat Dolphin Cruises (bottom), a rebuilt booking site for an independent operator. Different businesses. Same editorial approach underneath.

§ 01 The Edge
Why a journalist beats a designer at small-business websites.

Twenty years of editing. Now applied to your website.

01

Find the lead.

Most small-business websites bury the one thing that makes the business worth choosing. Finding it and moving it to the front is what editors do for a living.

02

Cut the filler.

"Empowering solutions." "Seamless experiences." "Passionate about quality." Editors delete this kind of language on sight. Customers do the same — about a quarter-second after they land.

03

Write like a person.

Your website should sound like you on a good day, not like a brochure from 2011. Every line gets rewritten so a customer recognizes a human on the other end.

04

Build it right.

Clean code. Fast load. Readable on a phone. Trust signals where they belong. Booking or contact where customers expect it. Shipped, not just designed.

§ 02 Case Files
Two real projects. No filler, no fake metrics.

What the work actually looks like.

The Florida Signal — a working editorial intelligence platform.

A subscriber-funded publication tracking public-record signals — permits, filings, and capital movement — for a regional development market. Every week: a cleaned dataset, a detection pass, a written issue, a published archive. A working publication with a real production cycle behind it.

Hiring Graham & Gold means hiring the same editorial process, applied to your business and your site.

The Florida Signal — homepage showing the Development Signals headline, live intelligence map, and Intelligence Briefs archive

The Florida Signal — a subscriber-funded editorial intelligence platform, designed, built, and edited by Graham & Gold.

At a glance
154,751
Cleaned rows in working database
Weekly
Editorial production cycle
Live
Current publication status
Subscription
Funded directly by readers

The Pink Boat Dolphin Cruises — a full site rebuild and brand sharpening.

A woman-owned dolphin cruise out of Orange Beach, Alabama, run by Tabby and Captain Bart. Strong business. The website just hadn't caught up. Graham & Gold rewrote every line, rebuilt the site, added a live-conditions module, cleaned up the booking flow, and reframed the brand around the people actually running it. Trust signals up. Friction down. The site matches the business.

Before and after — The Pink Boat Dolphin Cruises website redesign by Graham and Gold

Before (left) — the previous site. After (right) — the Graham & Gold rebuild with live conditions, booking integration, and a sharpened captain-led brand.

§ 03 What You Get
Two clear offers. Pick the one that fits.

No retainers you don't need. No packages full of filler.

Starter

The Sharpening

10–14 days · Starting at $2,800

For owners whose site mostly works but sounds wrong. A full editorial pass — positioning, headlines, body copy, trust signals — plus a visual tune-up and mobile cleanup.

  • Positioning and messaging pass
  • Full copy rewrite, page by page
  • Visual cleanup and hierarchy fixes
  • Mobile & load-speed pass
  • Launch checklist and handoff
Start a Sharpening →
Flagship

The Rebuild

≈ 3 weeks · Starting at $5,000

A full repositioning, an editorial rewrite of every page, and a new site built from scratch around the real story of the business. Trust signals and booking integration built in. Launch support and a 30-day review after go-live.

  • Discovery interview + positioning brief
  • New site, built from scratch
  • Full page-by-page editorial rewrite
  • Booking / contact flow integration
  • Trust, review, and proof placement
  • Launch support + 30-day review
Start a Rebuild →

§ Founding rates — these prices will increase after the first handful of projects are booked.

Aftercare — optional monthly care from $149/mo for updates and site health, or $249/mo with ongoing visibility support. Available on request.

§ 04 How It Works
A clear, repeatable process — not a stack of mystery deliverables.

How the work actually gets done.

Step 01

Brief

A short conversation and a written brief. What the business does, who it's for, and where the current site is working against it.

Step 02

Research

Customer voice, reviews, and competitors read closely. The real story — what the business is genuinely better at — comes out here.

Step 03

Write

Every line of copy rewritten. Every headline earned. Every section structured to move a reader from landing to action. The site is built around the writing, not the other way around.

Step 04

Ship

The site launches. A short pre-launch checklist catches anything rough. Thirty days later, a review pass sharpens whatever's still dull.

§ 05 · Get in Touch

Got a website that isn't doing its job?

Fill out the brief below and you'll get an honest read back — what's working, what's buried, and what a Sharpening or Rebuild would look like for the business. No decks. No pitch meetings.

You'll hear back within one business day.
§ In Memoriam
Graham
June 2025

A golden retriever. A best friend. A guardian angel. He traveled across the country with me, touched two oceans and the Great Lakes, and lived with me in five states. He was there through the hardest stretch of my life, and passed a week before a new chapter began. This business carries his name.

— With gratitude